The Market Study is a complete overview of a real estate product. It approaches the product through sociodemographic analyses, detailing the demand and supply of the area of interest, analysis of prices in the surroundings and comparative analysis with similar and nearby properties.

It is the best and most complete product of DataZAP+ to understand the strengths and weaknesses of a property. Real estate market experts prepare the graphic material and present it to the client explaining the details and explaining the insights.

The Evaluation Form is the product of DataZAP+ that aims to explore in detail the pricing of a property. In addition to pricing the property informed, we do exercises of alternative typologies, study the price variation in the surroundings and do the survey of comparable.

The exercise of alternative typologies consists of the pricing of the informed property considering small virtual changes such as the addition of 1 dormitory, reduction of square footage, disregard of equipment of the useful area such as swimming pool, addition of vacancies and even changes of address. The end of this exercise is to study the impact of such changes in the price of the property.

This deepening of knowledge is only possible due to the pricing algorithm of DataZAP+ that takes into account the address at the level of the number and the characteristics of the property, whether of the common area (if any) or the private characteristics of the property. Our pricing model is constantly improved and has accuracy comparable to the best models developed internationally.

O Estudo de Empreendimento consolidated the pricing views of the Valuation Form with the increase of the demand dashboard that explores the generation of leads by price range, distance to the project and compared with similar ones.

Quantitative surveys collect information through data collection, which can be done remotely, through our online customer base, or in person, with field research. The quantitative method is conclusive and aims to quantify a problem, map opportunities and measure audiences/markets.

Among the most common quantitative research methods we have: Demand Profile (mapping of the consumer profile, identification of opportunities, market sizing among others), Brand Association (scales efficiency and awareness achievement, underpits marketing strategies and assists in intensifying relationships with consumers) and Customer Satisfaction. Remembering that most of the time quantitative research combines different methods.

Qualitative research is done according to the needs of each client, helps in the collection of information through the collection of data, which can be done remotely, through our online customer base, or in person, with researchers going to the field to apply the questionnaires for the desired demographic cutout.

The qualitative research model takes into account some particularities of people who are interviewed in a way that offers unquantifiable insights due to the subjectivity that characterizes the responses. A qualitative is conducted in an exploratory way, encouraging the interviewee to give his opinion more extensively. It is based on small samples to understand the environment of the problem, being unstructured and data analysis is not statistical.

For those who need very specific solutions, DataZAP+ has a team of experts capable of developing methodologies to respond to the most diverse demands. Through our arsenal of economics, finance, statistics and computer science, we develop special studies to assist in strategy formation, provide quantitative input for asset management and understand market dynamics.

The most common Special Studies usually address: impact assessment, macroeconomic and sectoral analysis, risk analysis and return and economic and financial viability.

Solution that monitors real estate release data from major metropolitan regions and cities in Brazil. The solution consists of a spatial and relational database, where you can analyze a series of graphical reports, maps and points of interest.

Available via subscription, the solution allows access to real estate release data from information such as market value, inventory, absorption, price evolution over time to sales speed.

Through the reports available, it is possible to analyze time series with segmented and consolidated data by time intervals, as well as spatial series with data segregated by neighborhoods, cities, metropolitan regions; among others.

A plataforma Onde Vale é o produto da DataZAP+ para avaliação de desempenho local do mercado imobiliário. Ela apresenta o panorama da região nos últimos 12 meses, o qual contém a metragem mais demanda, o preço mais demandado, o perfil da demanda em termos de números de dormitórios, além do histórico de preços da região e outros dados de anúncios que permitem entender o mercado local.

É possível contratar o acompanhamento do portfólio pela própria plataforma Onde Vale, o que possibilita que o usuário compare o desempenho do seu portfólio com o do mercado em geral.

O Onde Vale permite ainda o usuário ir ainda mais no detalhe. Os mapas de preço e demanda mostram a situação local da região em nível ainda mais desagregado (de 1 a 4 quadras em termos de área de agregação). Nesses mapas também é possível observar o próprio portfólio, o que possibilita um acompanhamento bastante crítico do desempenho deste portfólio. É possível ainda escolher quais tipologias considerar nos mapas, por exemplo, imóveis até 30 m² ou imóveis com mais de 150 m².

Para compreender melhor o perfil da demanda local, o Onde Vale ainda conta com mapas de Origem de leads e de Demanda Secundária, o qual mostra quais locais são procurados por quem dá lead na região estudada.

O Quanto Vale é um laudo (gerado de forma automática) oferecido por DataZAP que auxilia a tomada de decisão por meio da precificação do imóvel e comparação com os anúncios mais próximos (próximos em tipologia e endereço).

O laudo entrega a precificação do imóvel para Venda e Aluguel, além do intervalo de confiança da estimativa, isto é, um preço máximo e um preço mínimo para cada transação que ainda podem ser considerados alinhados com a estimativa.

A principal força do produto é a precisão, que se desdobra em 2 características: a precificação reage à especificação do número do endereço e à caracterização tipológica (área útil, número de dorms, etc) e a precisão da estimativa, a qual está em linha com os modelos internacionais mais precisos.